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Will OTT messaging apps kill SMS in Asia Pacific?

The exact question should have been: will they kill SMS worldwide? However, it may be a bit too early to ask that. OTT (over the top) messaging apps are a rage in Southeast Asia at present and the fire...

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Japanese messaging app LINE reaches 200 million users mark

Japanese messaging app LINE reached has crossed the 200 million registered users mark on July 23, 2013. The development is another indicator for the marketplace for free calling and messaging apps that...

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WeChat 5.0: A huge potential for brands to cosy up with consumers

We thought that Whatsapp, WeChat, Line, Viber, Skype, were messengers, and first four particularly more of mobile apps as they were tethered to a mobile number. While one could have ‘group chats’ on at...

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Global ambitions of Asian messaging apps

Simon Ashwin, Mindshare Asian messaging apps WeChat and Line are spending heavily on marketing as they seek to position themselves as global brands capable of challenging the likes of Facebook...

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Does combining messaging with images help brands?

Last week was an interesting one for messaging services with social platforms exploring the combination of images and instant messaging. Twitter announced its decision to allow images in its direct...

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